The year 2026 marks the start of something new: the Blue-Zone Blog.
A space for ideas, analyses and perspectives on technology, digitalization and sustainable business models.
At a time when information is omnipresent, we want to create a conscious counterbalance: less noise, more substance.
Digital transformation is no longer just a buzzword. It has an impact:
At the same time, complexity is growing: new tools, new platforms, new trends - often faster than we can categorize them. The Blue-Zone Blog is born out of precisely this need:
The Blue-Zone Blog will deal with topics that are relevant, practical and future-oriented . Our approach to content is based on the conviction that good content takes time, that relevance is more important than mere reach and that clarity is a real competitive advantage. That's why we rely on sound research, clear language without buzzword bingo, honest assessments and concrete learnings. We deliberately avoid clickbait titles and empty marketing and instead publish content that has substance and will still be worth reading in a year's time.