Blue-Zone Blog launch 2026

A place for digital clarity, technology and sustainable innovation

The year 2026 marks the start of something new: the Blue-Zone Blog.
A space for ideas, analyses and perspectives on technology, digitalization and sustainable business models.

At a time when information is omnipresent, we want to create a conscious counterbalance: less noise, more substance.

Digital transformation is no longer just a buzzword. It has an impact:

• how companies work
• how products are created
• how decisions are made
• how we live with technology

At the same time, complexity is growing: new tools, new platforms, new trends - often faster than we can categorize them. The Blue-Zone Blog is born out of precisely this need:

• Orientation instead of overwhelm
• Depth instead of surface
• Practice instead of theory

What does Blue-Zone stand for?

Applied to the digital world, Blue Zone means:

• Using technology sensibly
• Shaping growth strategically
• Questioning innovation critically
• Building systems that scale and remain stable

This blog is an expression of this attitude.

What topics await you?

The Blue-Zone Blog will deal with topics that are relevant, practical and future-oriented . Our approach to content is based on the conviction that good content takes time, that relevance is more important than mere reach and that clarity is a real competitive advantage. That's why we rely on sound research, clear language without buzzword bingo, honest assessments and concrete learnings. We deliberately avoid clickbait titles and empty marketing and instead publish content that has substance and will still be worth reading in a year's time.

Looking ahead

• Regular specialist articles
• Deep dives & analyses
• Perspectives from the field
• Selected opinion pieces